Their Mission: People’s Trust is committed to making Florida homeowners insurance affordable by providing our customers with protection that emphasizes savings, security, and customers first.
People’s Trust is in the business of protecting the foundation of our customers’ lives – their homes. We were founded by Florida homeowner Michael Gold who was inspired to create a new kind of company when his homeowner’s insurance premiums skyrocketed.
Determined to make a difference for Florida homeowners, People’s Trust was founded. A team of experienced and tenured insurance executives was assembled to build the vision. A distinguished board of directors was recruited to provide governance, oversight, and counsel to the venture. A company committed to integrity, ethics, and doing the right thing for its policyholders was born.
People’s Trust knows that when you purchase homeowners insurance, you want to be a part of a solid, dependable company. We are financially backed by “A” rated reinsurance companies. We are proud to have been assigned a Financial Stability Rating® of A, Exceptional by Demotech, Inc., a financial analysis and actuarial consulting firm in Columbus, Ohio. We have met or exceeded all State of Florida requirements to write and service insurance policies.
We offer the exclusive benefit of the Rapid Response Team, an affiliated company of People’s Trust that provides our customers with professionals that can guarantee 24 hours a day, 7-day-a-week response, and outstanding service in the event of a loss. Rapid Response operates out of statewide warehouses stockpiled with top-quality materials – ready for an everyday loss or catastrophe.
With our employees living in Florida, approaching property insurance from a Florida homeowner’s perspective comes naturally to us. We have each felt the financial pain of increasing premiums and are committed to reversing the trend. Trust isn’t just part of our name; it’s a fundamental business component.
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Don Westerfeld has been active in the field of Insurance and Financial Planning since 1997. Don grew up in Indiana later moving to Lakeland Florida where he continues to reside with his wife and children. When he’s not in the office you can find him enjoying the great outdoors. He has served on several charitable business and non-profit organizations and continues to provide guidance, advice and support to local charities.
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